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The effect of advertising appeals in activating self-construals : a case of bicultural Chinese Generation X consumers
Zhang, Jing - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 63-81
Persistent link: https://www.econbiz.de/10003833477
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The persuasiveness of individualistic and collectivistic advertising appeals among Chinese Generation-X-consumers
Zhang, Jing - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 69-80
Persistent link: https://www.econbiz.de/10008665416
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The Effect of Advertising Appeals in Activating Self-Construals: A Case of Bicultural Chinese Generation X Consumers
Zhang, Jing - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 63-82
Persistent link: https://www.econbiz.de/10008229554
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The Persuasiveness of Individualistic and Collectivistic Advertising Appeals Among Chinese Generation-X Consumers
Zhang, Jing - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 69-81
Persistent link: https://www.econbiz.de/10008706531
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Cultural Values in Advertisements to the Chinese X-Generation - Promoting Modernity and Individualism
Zhang, Jing; Shavitt, Sharon - In: Journal of advertising : official publication of the … 32 (2003) 1, pp. 23-34
Persistent link: https://www.econbiz.de/10008118329