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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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European Journal of Marketing
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International journal of nonprofit and voluntary sector marketing
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Modeling Persuasion in Social Advertising: A Study of Responsible Thinking in Antismoking Promotion in Eight Eastern EU (European Union) Member States
Hassan, Louise
;
Walsh, Gianfranco
;
Shiu, Edward
; …
- In:
Journal of advertising : official publication of the …
36
(
2007
)
2
,
pp. 15-32
Persistent link: https://www.econbiz.de/10008125576
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