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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of business research : JBR
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Journal of Business Research
5
Journal of Consumer Research
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of Consumer Affairs
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Journal of marketing research : JMR
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Journal of marketing theory and practice
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MSI reports : working paper series
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Marketing letters : a journal of research in marketing
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Global observations of the influence of culture on consumer buying behavior
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
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Journal of the Academy of Marketing Science
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Marketing Letters
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Operations research, Management science : OR MS ; the international literature digest
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Organizational Behavior and Human Decision Processes
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Transportation journal : a journal of the Association for Supply Chain Management
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A Further Assessment of Indirect Comparative Advertising Claims of Superiority Over all Competitors
Miniard, Paul
;
Barone, Michael
;
Rose, Randall
;
Manning, …
- In:
Journal of advertising : official publication of the …
35
(
2006
)
4
,
pp. 53-64
Persistent link: https://www.econbiz.de/10008126166
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2
ARTICLES - Understanding the Mental Representations Created by Comparative Advertising
Manning, Kenneth C.
;
Miniard, Paul W.
;
Barone, Michael J.
; …
- In:
Journal of advertising : official publication of the …
30
(
2001
)
2
,
pp. 27-40
Persistent link: https://www.econbiz.de/10008119664
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