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Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les; … - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
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The Journal of Advertising : historical, structural, and brand equity considerations
Carlson, Les - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 80-84
Persistent link: https://www.econbiz.de/10010503333
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The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.; Gentry, James W.; Harrison, … - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
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Coddling our kids : can parenting style affect attitudes toward advergames?
Evans, Nathaniel J.; Carlson, Les; Hoy, Mariea Grubbs - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 228-240
Persistent link: https://www.econbiz.de/10009778516
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Violence and advertising : effects and consequences
Rifon, Nora J.; Stafford, Marla Royne; Carlson, Les - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 9-10
Persistent link: https://www.econbiz.de/10008860340
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PERSPECTIVES ON ADVERTISING RESEARCH
Carlson, Les; Grove, Stephen J.; Stafford, Marla Royne - In: Journal of advertising : official publication of the … 34 (2005) 2, pp. 117
Persistent link: https://www.econbiz.de/10008116034
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ARTICLES - Mothers' Preferences for Regulating Children's Television
Walsh, Ann D.; Laczniak, Russell N.; Carlson, Les - In: Journal of advertising : official publication of the … 27 (1998) 3, pp. 23-36
Persistent link: https://www.econbiz.de/10008121517
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The Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials
Blackford, Benjamin; Gentry, James; Harrison, Robert; … - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 123-135
Persistent link: https://www.econbiz.de/10009811396
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Violence and Advertising
Rifon, Nora; Royne, Marla; Carlson, Les - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 9-11
Persistent link: https://www.econbiz.de/10008785882
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Comparing the Application of Integrated Marketing Communication (IMC) in Magazine Ads Across Product Type and Time
Grove, Stephen; Carlson, Les; Dorsch, Michael - In: Journal of advertising : official publication of the … 36 (2007) 1, pp. 37-54
Persistent link: https://www.econbiz.de/10008125767