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Assessing Advertising Efficiency
Pergelova, Albena; Prior, Diego; Rialp, Josep - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 39-55
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008706533
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Assessing advertising efficiency : does the Internet play a role?
Pergelova, Albena; Prior, Diego; Rialp Criado, Josep - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 39-54
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008665419