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Word of mouth and the viewing of television programs
Romaniuk, Jenni - In: Journal of advertising research 47 (2007) 4, pp. 462-471
Persistent link: https://www.econbiz.de/10003614104
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Bloggers' motivations and behaviors : a model
Huang, Chun-Yao; Shen, Yong-Zheng; Lin, Hong-Xiang; … - In: Journal of advertising research 47 (2007) 4, pp. 472-484
Persistent link: https://www.econbiz.de/10003614118
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The influence of eWOM on virtual consumer communities : social capital, consumer learning, and behavioral outcomes
Hung, Kineta H.; Li, Stella Yiyan - In: Journal of advertising research 47 (2007) 4, pp. 485-495
Persistent link: https://www.econbiz.de/10003614532
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More than the words : using stance-shift analysis to identify crucial opinions and attitudes in online focus groups
Mason, Peyton R.; Davis, Boyd H. - In: Journal of advertising research 47 (2007) 4, pp. 496-506
Persistent link: https://www.econbiz.de/10003614536