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~isPartOf:"Journal of advertising research"
~person:"Christodoulides, George"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
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Next-generation mobile
marketing
: how young consumers react to Bluetooth-enabled advertising
Leek, Sheena
;
Christodoulides, George
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003833731
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