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Journal of advertising research
Journal of business research : JBR
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Journal of communication management : an international journal
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International journal of internet marketing and advertising : IJIMA
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Corporate communications : an international journal
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The journal of business & industrial marketing
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Central European business review : CEBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of contemporary hospitality management
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Journal of internet commerce
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Journal of marketing communications
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Business and Economic Research : BER
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Corporate reputation review : an international journal
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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EBL-Schweitzer
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Entrepreneurial business and economics review : EBER
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European journal of marketing : EJM
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International journal of advertising : the quarterly review of marketing communications
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International journal of business and globalisation : IJBG
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International journal of electronic customer relationship management : IJECRM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of strategic marketing
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Leitfaden Online-Marketing ; [Bd. 1]
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Palgrave Studies of Public Sector Management in Africa
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Springer eBook Collection
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Strategic corporate communication in the digital age
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Technological forecasting & social change : an international journal
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UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
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essentials
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...for dummies
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Advances in healthcare information systems and administration (AHISA) book series
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Age of access? - Grundfragen der Informationsgesellschaft
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Online versus offline promotional
communication
: evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
2
Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
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