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All you need is love? :
communication
insights from Pop Music's number-one hits
Henard, David H.
;
Rossetti, Christian L.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10010383784
Saved in:
2
Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey
;
Havlena, William
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
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