Narrow search
Showing 1 - 3 of 3
Cover Image
Sports Marketing: A New Ball Game with New Rules
Burnett, John; Menon, Anil; Smart, Denise T. - In: Journal of advertising research 33 (1993) 5, pp. 21-35
Persistent link: https://www.econbiz.de/10006540271
Cover Image
BOOK REVIEW - Review of Hidden in Plain Sight
Joachimsthaler, Erich; Burnett, John - In: Journal of advertising research 48 (2008) 1, pp. 163
Persistent link: https://www.econbiz.de/10008051941
Cover Image
Disabled Consumers: The Use of the Internet and Attitudes toward Web Advertising
Burnett, John - In: Journal of advertising research 46 (2006) 3, pp. 324-338
Persistent link: https://www.econbiz.de/10007390432