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Abernethy, Avery M.
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Journal of advertising research
Public choice
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Southern economic journal
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The Impact of Trademarks and Advertisement Size on Yellow Page Call Rates
Abernethy, Avery M.
;
Laband, David N.
- In:
Journal of advertising research
44
(
2004
)
1
,
pp. 119-125
Persistent link: https://www.econbiz.de/10006504441
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2
The Customer Pulling Power of Different-sized Yellow Pages Advertisements
Abernethy, Avery M.
;
Laband, David N.
- In:
Journal of advertising research
42
(
2002
)
3
,
pp. 66-72
Persistent link: https://www.econbiz.de/10006508827
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3
Influences on the Purchase of Yellow Page Display Advertisements - The display ad purchase rate for three services in 49 major US cities was examined. City size, display ad cost, and the percentage of residents who recently moved to the city all significantly impact display yellow page ad purchase rates
Abernethy, Avery M.
;
Laband, David N.
- In:
Journal of advertising research
39
(
1999
)
5
,
pp. 15-26
Persistent link: https://www.econbiz.de/10006517869
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