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The Answer Is No: A National Survey of Advertising Industry Practitioners and Their Clients about Whether They Use Subliminal Advertising
Rogers, Martha; Seiler, Christine A. - In: Journal of advertising research 34 (1994) 2, pp. 36-45
Persistent link: https://www.econbiz.de/10006536621
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Public Perceptions of Subliminal Advertising: Why Practitioners Shouldn't Ignore This Issue
Rogers, Martha; Smith, Kirk H. - In: Journal of advertising research 33 (1993) 2, pp. 10-18
Persistent link: https://www.econbiz.de/10006540308
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The Waste in Advertising Is the Part That Works
Ambler, Tim; Hollier, E.Ann - In: Journal of advertising research 44 (2004) 4, pp. 375-390
Persistent link: https://www.econbiz.de/10006503547