Narrow search
Showing 1 - 10 of 14
Cover Image
Creative and Interactive Media Use by Agencies: Engaging an IMC Media Palette for Implementing Advertising Campaigns
Sasser, Shelia L.; Koslow, Scott; Riordan, Edward A. - In: Journal of advertising research 47 (2007) 3, pp. 237-256
Persistent link: https://www.econbiz.de/10007874357
Cover Image
Effective Reach and Frequency: Does It Really Make Sense?
Cannon, Hugh M.; Riordan, Edward A. - In: Journal of advertising research 34 (1994) 2, pp. 19-28
Persistent link: https://www.econbiz.de/10006536623
Cover Image
I love creative advertising : what it is, when to call for it, and how to achieve it
Koslow, Scott - In: Journal of advertising research 55 (2015) 1, pp. 5-8
Persistent link: https://www.econbiz.de/10010520803
Cover Image
SHOPPING DATA - What Scanner-Panel Data Tell Us about Advertising: A Detective Story with a Dark Twist
Koslow, Scott; Tellis, Gerard J - In: Journal of advertising research 51 (2011) 1, pp. 87-101
Persistent link: https://www.econbiz.de/10008993731
Cover Image
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 63 (2023) 3, pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Cover Image
What scanner-panel data tell us about advertising : a detective story with a dark twist
Koslow, Scott; Tellis, Gerard J. - In: Journal of advertising research 51 (2011), pp. 87-100
Persistent link: https://www.econbiz.de/10009127004
Cover Image
Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 53 (2013) 3, pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
Cover Image
Drivers of creativity within advertising agencies : how structural configuration can affect and improve creative development
O'Connor, Huw; Kilgour, Mark; Koslow, Scott; Sasser, Sheila - In: Journal of advertising research 58 (2018) 2, pp. 202-217
Persistent link: https://www.econbiz.de/10011884993
Cover Image
How rhetoric theory informs the creative advertising development process : reconciling differences between advertising scholarship and practice
Tevi, Alexander; Koslow, Scott - In: Journal of advertising research 58 (2018) 1, pp. 111-128
Persistent link: https://www.econbiz.de/10011875525