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What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones? How Synergies Across Devices Result From Cross-Device Effects and Cross-Format Synergies
Varan, Duane; Murphy, Jamie; Hofacker, Charles F; … - In: Journal of advertising research 53 (2013) 2, pp. 212-220
Persistent link: https://www.econbiz.de/10010145084
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Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard; Bellman, Steven; Haddad, Hanadi; … - In: Journal of advertising research 50 (2010) 2, pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
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Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry; Bellman, Steven; Treleaven-Hassard, Shiree; … - In: Journal of advertising research 53 (2013) 4, pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
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How reliable are neuromarketers' measures of advertising effectiveness : data from ongoing research holds no common truth among vendors
Varan, Duane; Lang, Annie; Barwise, Patrick; Weber, Rene; … - In: Journal of advertising research 55 (2015) 2, pp. 176-191
Persistent link: https://www.econbiz.de/10011296207
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What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven; Nenycz-Thiel, Magda; Kennedy, Rachel; … - In: Journal of advertising research 57 (2017) 1, pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
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Limited-interruption advertising in digital-video content
Brechman, Jean; Bellman, Steven; Rask, Amy; Varan, Duane - In: Journal of advertising research 56 (2016) 3, pp. 289-298
Persistent link: https://www.econbiz.de/10011595681
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Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron; Bellman, Steven; Faulkner, Margaret; … - In: Journal of advertising research 64 (2024) 2, pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
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Best measures of attention to creative tactics in TV advertising : when do attention-getting devices capture or reduce attention?
Bellman, Steven; Nenycz-Thiel, Magda; Kennedy, Rachel; … - In: Journal of advertising research 59 (2019) 3, pp. 295-311
Persistent link: https://www.econbiz.de/10012118864
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A new benchmark for mechanical avoidance of radio advertising : why radio advertising is a sound investment
Michelon, Aaron; Bellman, Steven; Faulkner, Margaret; … - In: Journal of advertising research 60 (2020) 4, pp. 407-416
Persistent link: https://www.econbiz.de/10012495761