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The Relationship between Advertising Message Strategy and Television Commercial Effectiveness
Laskey, Henry A.; Fox, Richard J.; Crask, Melvin R. - In: Journal of advertising research 35 (1995) 2, pp. 31-40
Persistent link: https://www.econbiz.de/10006534060
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Investigating the Impact of Executional Style on Television Commercial Effectiveness
Laskey, Henry A.; Fox, Richard J.; Crask, Melvin R. - In: Journal of advertising research 34 (1994) 6, pp. 9-16
Persistent link: https://www.econbiz.de/10006536583
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Do Adolescents Attend to Warnings in Cigarette Advertising? An Eye-Tracking Approach
Krugman, Dean M.; Fox, Richard J.; Fletcher, James E.; … - In: Journal of advertising research 34 (1994) 6, pp. 39-52
Persistent link: https://www.econbiz.de/10006536580