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The impact of supertasters on taste test and marketing outcomes : how an innate characteristic shapes taste, preference, experience, and behavior

LaTour, Kathryn A.; LaTour, Michael S.; Wansink, Brian - In: Journal of advertising research 58 (2018) 2, pp. 240-254

Persistent link: https://www.econbiz.de/10011885020

3D ISSUE-STUDENTS - Developing a Cost-effective Brand Loyalty Program

Wansink, Brian - In: Journal of advertising research 43 (2003) 3, pp. 301-309

Persistent link: https://www.econbiz.de/10006505679

The 1990s - Estimating an Advertisement's Impact on One's Consumption of a Brand - May-June 1992, Volume 32, No. 3, pages 9-16 - Wansink and Ray find that frequency marketing campaigns have become more prevalent among high-share brands in low-growth categories.

Wansink, Brian; Ray, Michael L. - In: Journal of advertising research 40 (2000) 6, pp. 106-113

Persistent link: https://www.econbiz.de/10006514295

OBSERVATIONS - Methods and Measures That Profile Heavy Users - Are your heavy users really different from your light users? A method is described and new measures of personality and lifestyle are recommended that can be used to differentiate heavy users from light users effectively and usefully.

Wansink, Brian; Park, Sea Bum - In: Journal of advertising research 40 (2000) 4, pp. 61-72

Persistent link: https://www.econbiz.de/10006515015

OBSERVATIONS - New Uses That Revitalize Old Brands - How do you craft a new usage campaign that increases both brand equity and sales? Two studies show how to find new uses for products and how to most effectively advertise them

Wansink, Brian; Gilmore, Jennifer Marie - In: Journal of advertising research 39 (1999) 2, pp. 90-99

Persistent link: https://www.econbiz.de/10006519177

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