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Dewitte, Slegfried
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Poels, Karolien
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Journal of advertising research
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
21
MO
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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KUL Working Paper
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Journal of business research : JBR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of Consumer Research
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
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Advertising in new formats and media : current research and implications for marketers
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Discussion paper series
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of behavioral decision making
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Quantitative economics : QE ; journal of the Econometric Society
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Review of Business and Economics
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Center for Economic Studies - Discussion papers
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Challenges in an age of dis-engagement
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Designing and communicating experience
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Digital advertising : theory and research
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ERIM report series research in management
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Economics Working Papers / Department of Economics and Business, Universitat Pompeu Fabra
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Energy policy : the international journal of the political, economic, planning, environmental and social aspects of energy
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Evolutionary psychology in the business sciences
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International Journal of Bank Marketing
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How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising - This article gives an update on the different methods used for measuring emotions in advertising and discusses their validity and applicability. It also draws conclusions on the relation between emotions and traditional measures of advertising effectiveness, formulates recommendations on the use of the different ...
Poels, Karolien
;
Dewitte, Slegfried
- In:
Journal of advertising research
46
(
2006
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10007378756
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