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Journal of advertising research
Asia Pacific Journal of Marketing and Logistics
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Asia Pacific journal of marketing and logistics
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Journal of business ethics : JOBE
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Islamic marketing : JIMA
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Young consumers : insight and ideas for responsible marketers
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Attributes of likeable television commercials in Asia
Fam, Kim-Shyan
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10003768848
Saved in:
2
Factors in Winning Accounts: The Views of Agency Account Directors in New Zealand - What factors do advertising agency executives perceive to be important when an advertiser selects an agency? This study asks account directors in New Zealand and makes some comparisons with the results
Fam, Kim Shyan
;
Waller, David S.
- In:
Journal of advertising research
39
(
1999
)
3
,
pp. 21-32
Persistent link: https://www.econbiz.de/10006518847
Saved in:
3
Attributes of Likeable Television Commercials in Asia
Fam, Kim-Shyan
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10008107589
Saved in:
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