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Repetitive advertising and the consumer
Ehrenberg, Andrew S. C. - In: Journal of advertising research 14 (1974) 2, pp. 25-34
Persistent link: https://www.econbiz.de/10002116814
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Andrew Ehrenberg: A tribute (1926 - 2010)
Ehrenberg, Andrew S. C. (honouree) - In: Journal of advertising research 52 (2012) 2, pp. 196-276
Persistent link: https://www.econbiz.de/10009618387
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The Ehrenberg legacy : lessons in buying behavior, television, brand perception, advertising, and pricing
Scriven, John; Goodhardt, Gerald - In: Journal of advertising research 52 (2012) 2, pp. 198-202
Persistent link: https://www.econbiz.de/10009618396
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The laws of marketing science : Andrew S. C. Ehrenberg (1926 - 2010)
In: Journal of advertising research 52 (2012) 2, pp. 196-197
Persistent link: https://www.econbiz.de/10009618398