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Journal of advertising research
Journal of business research : JBR
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of internet marketing and advertising : IJIMA
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Journal of Consumer Marketing
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Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Innovations in supply chain management for information systems : novel approaches
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International Marketing Review
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International journal of advertising : the quarterly review of marketing communications
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Using brand websites to build brands online : a product versus service brand comparison
Dou, Wenyu
;
Krishnamurthy, Sandeep
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10003611577
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2
Will Internet Users Pay for Online Content?
Dou, Wenyu
- In:
Journal of advertising research
44
(
2004
)
4
,
pp. 349-359
Persistent link: https://www.econbiz.de/10006503550
Saved in:
3
THE WEB - Using Corporate Websites for Export Marketing - To better serve international customers through the Internet, exporters should strengthen their websites' communication or transaction capabilities by putting together the most appropriate site components.
Dou, Wenyu
;
Nielsen, Ulrik
;
Tan, Chee-Ming
- In:
Journal of advertising research
42
(
2002
)
5
,
pp. 105-116
Persistent link: https://www.econbiz.de/10006508009
Saved in:
4
How Smart Are "Smart Banners"?
Dou, Wenyu
;
Linn, Randy
;
Yang, Sixian
- In:
Journal of advertising research
41
(
2001
)
4
,
pp. 31-44
Persistent link: https://www.econbiz.de/10006511492
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