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It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline
Sharp, Byron; Wright, Malcolm; Dawes, John; Driesener, Carl - In: Journal of advertising research 52 (2012) 2, pp. 203-214
Persistent link: https://www.econbiz.de/10009998274
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The Power of Before and After: How the Dirichlet Can Analyze the Sales Impact of a Promotional Activity
McCabe, James; Stern, Philip; Dacko, Scott G - In: Journal of advertising research 52 (2012) 2, pp. 214-225
Persistent link: https://www.econbiz.de/10009998275
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The power of before and after : how the dirichlet can analyze the sales impact of a promotional activity
McCabe, Jim; Stern, Philip; Dacko, Scott G. - In: Journal of advertising research 52 (2012) 2, pp. 214-224
Persistent link: https://www.econbiz.de/10009618394