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Bush, Alan J.
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Bush, Victoria D.
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Bush, Victoria
1
Harris, Sharon
1
Martin, Craig A.
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Journal of advertising research
The journal of business & industrial marketing
8
Journal of the Academy of Marketing Science
7
Company and customer relations
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of business research : JBR
6
Journal of Business & Industrial Marketing
4
Journal of Business Research
4
Journal of Consumer Marketing
4
Journal of marketing education : JME
4
Journal of Services Marketing
3
Journal of business ethics : JOBE
3
Journal of marketing theory and practice
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of current issues and research in advertising : JCIRA
2
SpringerLink / Bücher
2
The journal of services marketing
2
Journal of Advertising Research
1
Journal of Research in Interactive Marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Praeger perspectives
1
Psychology & marketing
1
The journal of consumer marketing
1
The journal of personal selling & sales management : JPSSM
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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Sports Celebrity Influence on the Behavioral Intentions of Generation Y
Bush, Alan J.
;
Martin, Craig A.
;
Bush, Victoria D.
- In:
Journal of advertising research
44
(
2004
)
1
,
pp. 108-118
Persistent link: https://www.econbiz.de/10006504442
Saved in:
2
INTERNET - Potential Challenges the Internet Brings to the Agency-Advertiser Relationship - Does the internet pose a threat to agency-advertiser relationships? A national sample suggests the challenge is at the structural, rather than strategic, level.
Bush, Alan J.
;
Bush, Victoria D.
- In:
Journal of advertising research
40
(
2000
)
4
,
pp. 7-16
Persistent link: https://www.econbiz.de/10006515020
Saved in:
3
Advertiser Perceptions of the Internet as a Marketing Communications Tool
Bush, Alan J.
;
Bush, Victoria
;
Harris, Sharon
- In:
Journal of advertising research
38
(
1998
)
2
,
pp. 17-28
Persistent link: https://www.econbiz.de/10006522892
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