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Journal of advertising research
Journal of Product & Brand Management
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The journal of product & brand management
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Journal of Consumer Marketing
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Journal of marketing management : MM
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European Journal of Marketing
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Journal of strategic management education : JSME
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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American journal of agricultural economics
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Bottom of the pyramid marketing : making, shaping and developing BOP markets
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Customer engagement : contemporary issues and challenges
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
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International Journal of Sports Marketing and Sponsorship
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International business review : the official journal of the European International Business Academy
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International journal of nonprofit & voluntary sector marketing
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Journal of Consumer Behaviour
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Can multiple new-product messages attract different consumer segments? : gaming advertisements’ interaction with targets affects brand attitudes and purchase intentions
Alpert, Frank
;
Saxton, M. Kim
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10011397064
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2
The advertisement puts me down, but I like it : examining an emerging type of audience-targeted negative advertisement
Sun, Hongjie
;
Luo, Yong (Eddie)
;
Liu, Feifei
;
Lowe, Ben
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 160-171
Persistent link: https://www.econbiz.de/10014317775
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