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Attributes of likeable television commercials in Asia
Fam, Kim-Shyan - In: Journal of advertising research 48 (2008) 3, pp. 418-432
Persistent link: https://www.econbiz.de/10003768848
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How Far Is Too Far? The Antecedents of Offensive Advertising in Modern China
Prendergast, Gerard; Cheung, Wah-Leung; West, Douglas - In: Journal of advertising research 48 (2008) 4, pp. 484-495
Persistent link: https://www.econbiz.de/10008163242
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How far is too far? : the antecedents of offensive advertising in modern China
Prendergast, Gerard; Cheung, Wah-leung; West, Douglas C. - In: Journal of advertising research 48 (2008) 4, pp. 484-495
Persistent link: https://www.econbiz.de/10003797945
Cover Image
Attributes of Likeable Television Commercials in Asia
Fam, Kim-Shyan - In: Journal of advertising research 48 (2008) 3, pp. 418-432
Persistent link: https://www.econbiz.de/10008107589