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Journal of advertising research
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
32
Journal of management studies : JMS
10
Management learning : the journal for managerial and organizational learning
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The Academy of Management review : AMR
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Entrepreneurship and regional development : an international journal
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Manchester Metropolitan University Business School working paper series
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Advertising Research and Its Influence on Managerial Practice
Cornelissen, Joep P.
;
Lock, Andrew R.
- In:
Journal of advertising research
42
(
2002
)
3
,
pp. 50-55
Persistent link: https://www.econbiz.de/10006508829
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Theoretical Concept or Management Fashion? Examining the Significance of IMC - One of the most enduring questions that advertisers and marketers have been faced with is whether Integrated Marketing Communications (IMC) can be seen as a management fashion. An extensive review of IMC writings suggests that IMC is indeed a management fashion, apparent in its lack of definition and transient influence ...
Cornelissen, Joep P.
;
Lock, Andrew R.
- In:
Journal of advertising research
40
(
2000
)
5
,
pp. 7-16
Persistent link: https://www.econbiz.de/10006514510
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