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Measuring Consumer Interactivity in Response to Campaigns Coupling Mobile and Television Media
Davis, Robert
;
Sajtos, Laszlo
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 375-391
Persistent link: https://www.econbiz.de/10008107592
Saved in:
2
Measuring consumer interactivity in response to campaigns coupling mobile and television media
Davis, Robert
;
Sajtos, Laszlo
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 375-391
Persistent link: https://www.econbiz.de/10003768838
Saved in:
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