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"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette; Cruthirds, Kevin W.; Wang, Yong Jian - In: Journal of advertising research 54 (2014) 3, pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
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Television Advertising in the Arab World: A Status Report
Kalliny, Morris; Dagher, Grace; Minor, Michael S.; … - In: Journal of advertising research 48 (2008) 2, pp. 215-223
Persistent link: https://www.econbiz.de/10008074617
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Television advertising in the Arab world : a status report
Kalliny, Morris; Dagher, Grace; Minor, Michael; De los … - In: Journal of advertising research 48 (2008) 2, pp. 215-223
Persistent link: https://www.econbiz.de/10003742661