Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Segmenting luxe-bargain shoppe...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
1
Language
All
Undetermined
1
Author
All
Kang, Jikyeong
1
Kim, Youn-Kyung
1
Published in...
All
Journal of advertising research
International journal of retail & distribution management
14
Journal of retailing and consumer services
10
International Journal of Retail & Distribution Management
7
Journal of business research : JBR
7
The international review of retail, distribution and consumer research
6
Journal of international consumer marketing
5
European journal of marketing : EJM
4
Journal of fashion marketing and management
4
Journal of customer behaviour
3
Psychology & marketing
3
Family and consumer sciences research journal
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of Business Research
2
Journal of global marketing
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
E-Services : opportunities and threats
1
European Journal of Marketing
1
Family and Consumer Sciences Research Journal
1
International Journal of Event and Festival Management
1
International journal of consumer studies
1
Journal of Developmental Entrepreneurship (JDE)
1
Journal of Indian Business Research
1
Journal of Indian business research
1
Journal of Place Management and Development
1
Journal of Research in Interactive Marketing
1
Journal of business ethics : JOBE
1
Journal of current issues and research in advertising : JCIRA
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
more ...
less ...
Source
All
OLC EcoSci
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The Effects of Ethnicity and Product on Purchase Decision Making - Advertisers should develop specific strategies for different ethnic groups as they differ in their informational influences and store attribute importance perception. Advertising strategies should also be developed differently for different types of products.
Kim, Youn-Kyung
;
Kang, Jikyeong
- In:
Journal of advertising research
41
(
2001
)
2
,
pp. 39-48
Persistent link: https://www.econbiz.de/10006512483
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
