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Stop playing with your food : a comparison of for-profit and non-profit food-related advergames
Cicchirillo, Vincent; Lin, Jhih-Syuan - In: Journal of advertising research 51 (2011) 3, pp. 484-498
Persistent link: https://www.econbiz.de/10009383699
Cover Image
Stop Playing with Your Food: A Comparison of For-Profit and Non-Profit Food-Related Advergames
Cicchirillo, Vincent; Lin, Jhih-Syuan - In: Journal of advertising research 51 (2011) 3, pp. 484-499
Persistent link: https://www.econbiz.de/10009795276