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Journal of advertising research
Journal of business research : JBR
10
Journal of the Academy of Marketing Science
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The dark side of social media : a consumer psychology perspective
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E-COMMERCE, E-GOVERNMENT AND MOBILE COMMERCE, IDEA GROUP REFERENCE, Mehdi Khosrow-Pour, ed. , 2006
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European journal of marketing : EJM
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Journal of Global Scholars of Marketing Science
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Communicating corporate responsibility to fit consumer perceptions : how sincerity drives event and sponsor outcomes
Scheinbaum, Angeline Close
;
Lacey, Russell
;
Liang, …
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 410-421
Persistent link: https://www.econbiz.de/10011884941
Saved in:
2
The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
Saved in:
3
Digital engagement : opportunities and risks for sponsors : consumer-viewpoint and practical considerations for marketing via mobile and digital platforms
Scheinbaum, Angeline Close
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 341-345
Persistent link: https://www.econbiz.de/10011628611
Saved in:
4
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
Saved in:
5
Enhancing brand credibility via celebrity endorsement : trustworthiness trumps attractiveness and expertise
Wang, Stephen W.
;
Scheinbaum, Angeline Close
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 16-32
Persistent link: https://www.econbiz.de/10011875514
Saved in:
6
Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
Saved in:
7
Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand - Competing models examining the relationships among event attendees, sponsorship, community involvement, and purchase intentions of the title sponsor's products are tested. Event attendee's enthusiasm and activeness in the area of the sponsored event and their knowledge of the sponsor's ...
Close, Angeline G.
;
Finney, R.Zachary
;
Lacey, Russell Z.
; …
- In:
Journal of advertising research
46
(
2006
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10007600588
Saved in:
8
This Event is Me! How Consumer Event Self-Congruity Leverages Sponsorship
Close, Angeline G.
;
Krishen, Anjala S.
;
Latour, Michael S.
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10008324226
Saved in:
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