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The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae; De Gregorio, Federico; Kim, Kihan - In: Journal of advertising research 50 (2010) 4, pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
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How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers
Klapdor, Sebastian; Anderl, Eva; Schumann, Jan Hendrik; … - In: Journal of advertising research 55 (2015) 4, pp. 433-442
Persistent link: https://www.econbiz.de/10011429169
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Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.; Voorhees, Clay; Khodakarami, Farnoosh - In: Journal of advertising research 63 (2023) 3, pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
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Empirical generalizations : new laws for digital marketing ; how advertising research must change
Wind, Yoram; Sharp, Byron; Nelson-Field, Karen - In: Journal of advertising research 53 (2013) 2, pp. 175-180
Persistent link: https://www.econbiz.de/10009778469
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Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian; Lella, Adam - In: Journal of advertising research 54 (2014) 3, pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
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Digital advertising and company value : implications of reallocating advertising expenditures
Ma, Judy; Du, Brian - In: Journal of advertising research 58 (2018) 3, pp. 326-337
Persistent link: https://www.econbiz.de/10011929128
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Attribution modeling in digital advertising : an empirical investigation of the impact of digital sales channels
Nisar, Tahir M.; Yeung, Man - In: Journal of advertising research 58 (2018) 4, pp. 399-413
Persistent link: https://www.econbiz.de/10011966589
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EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.; Stafford, Marla Royne; Peasley, Michael C. - In: Journal of advertising research 56 (2016) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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Are you using the right mobile advertising metrics? : how relevant mobile measures change the cross-platform advertising equation
Fulgoni, Gian M.; Lipsman, Andrew - In: Journal of advertising research 57 (2017) 3, pp. 245-249
Persistent link: https://www.econbiz.de/10011756335
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Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.; Chen, Huan - In: Journal of advertising research 63 (2023) 4, pp. 335-348
Persistent link: https://www.econbiz.de/10014445886