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Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing
Farrelly, Francis; Quester, Pascale; Greyser, Stephen A. - In: Journal of advertising research 45 (2005) 3, pp. 339-348
Persistent link: https://www.econbiz.de/10006499574
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EDITORIAL - What Drives Renewal of Sponsorship Principal-Agent Relationships?
Farrelly, Francis; Quester, Pascale G. - In: Journal of advertising research 43 (2003) 4, pp. 353-360
Persistent link: https://www.econbiz.de/10006505230
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Mapping the unarticulated potential of qualitative research : stepping out from the shadow of quantitative studies
Nuttall, Peter; Shankar, Avi; Beverland, Michael B.; … - In: Journal of advertising research 51 (2011), pp. 153-166
Persistent link: https://www.econbiz.de/10009126986