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A guide to graphic design for functional versus experiential ads : color-evoked emotion and design complexity can enhance effectiveness
Zhu, Yuanyuan
;
Tessitore, Tina
;
Harrigan, Paul
; …
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 81-104
Persistent link: https://www.econbiz.de/10014283829
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