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Advertisement typicality : a longitudinal experiment : can sponsors transfer the image of a sporting event to their brand?
Mazodier, Marc; Corsi, Armando Maria; Quester, Pascale G. - In: Journal of advertising research 58 (2018) 3, pp. 268-281
Persistent link: https://www.econbiz.de/10011929119
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The real estate value of supermarket endcaps : why location in-store matters
Caruso, William; Corsi, Armando Maria; Bogomolova, Svetlana - In: Journal of advertising research 58 (2018) 2, pp. 177-188
Persistent link: https://www.econbiz.de/10011884982