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VIEWPOINT - Just Asking: Why You Should Make People Curious about Your Brand
Walker, Robert; Pettit, Raymond; Rubinson, Joel - In: Journal of advertising research 49 (2009) 4, pp. 399-401
Persistent link: https://www.econbiz.de/10008378268
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A special report from the Advertising Research Foundation : the Foundations of Quality initiative ; a five-part immersion into the quality of online research
Walker, Robert; Pettit, Raymond; Rubinson, Joel - In: Journal of advertising research 49 (2009) 4, pp. 464-485
Persistent link: https://www.econbiz.de/10003923956
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You can't put a price tag on a survey participant's enjoyment : the latest findings from the ARF's "Foundations of quality" research
Walker, Robert W.; Cook, William A. - In: Journal of advertising research 53 (2013) 3, pp. 254-257
Persistent link: https://www.econbiz.de/10010199620