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Journal of advertising research
Industrial marketing management : the international journal for industrial and high-tech firms
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Damage control : limiting the fall-out from deceptive advertising
Twomey, Katherine L.
;
Knight, John G.
;
McNeill, Lisa S.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 394-403
Persistent link: https://www.econbiz.de/10009267462
Saved in:
2
The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty
Yang, Zhilin
;
Bi, Zili
;
Zhou, Nan
- In:
Journal of advertising research
45
(
2005
)
2
,
pp. 211-221
Persistent link: https://www.econbiz.de/10006499589
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