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INTERNET - Web Commercials and Advertising Hierarchy-of-Effects The previous study of web commercials was replicated and extended. What difference did use of a nonstudent sample make?

Bruner II, Gordon C.; Kumar, Anand - In: Journal of advertising research 40 (2000) 1-2, pp. 35-42

Persistent link: https://www.econbiz.de/10006516457

INTERNET - Webpage Background and Viewer Attitudes - Television-type commercials are beginning to debut on the web but, unlike on TV, they may have to compete for attention with other stimuli on the screen at the same time. What effect do the background and other stimuli have on the viewers' attitudes?

Stevenson, Julie S.; Bruner II, Gordon C.; Kumar, Anand - In: Journal of advertising research 40 (2000) 1-2, pp. 29-34

Persistent link: https://www.econbiz.de/10006516458

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