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Cornelissen, Joep P.
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Lock, Andrew R.
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Journal of advertising research
HEC Paris research paper series
24
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
20
Strategic management journal
19
Journal of management studies : JMS
15
Revue française de gestion : hommes et techniques
15
The Academy of Management review : AMR
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Academy of Management journal : AMJ
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Journal of Management Studies
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Les Cahiers de Recherche
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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European management review : the journal of the European Academy of Management
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Journal of business venturing
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Entrepreneurship theory and practice : ET&P
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From categories to categorization : studies in sociology, organizations and strategy at the crossroads
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Innovation: organization & management : IOM
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Journal of Business Research
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Long range planning : LRP ; international journal of strategic management
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Organizational hybridity : perspectives, processes, promises
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Organizational research methods : ORM
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Research in the sociology of organizations
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The globalization of strategy research
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Advances in cultural entrepreneurship
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Approches évolutionnistes de la firme et de l'industrie : théories et analyses empiriques
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Bocconi University Management Research Paper
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British journal of management
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California management review
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Competence perspectives on resources, stakeholders and renewal
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Corporate Communications: An International Journal
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Culture, innovation and entrepreneurship : new directions in theory and research
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Advertising Research and Its Influence on Managerial Practice
Cornelissen, Joep P.
;
Lock, Andrew R.
- In:
Journal of advertising research
42
(
2002
)
3
,
pp. 50-55
Persistent link: https://www.econbiz.de/10006508829
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2
Theoretical Concept or Management Fashion? Examining the Significance of IMC - One of the most enduring questions that advertisers and marketers have been faced with is whether Integrated Marketing Communications (IMC) can be seen as a management fashion. An extensive review of IMC writings suggests that IMC is indeed a management fashion, apparent in its lack of definition and transient influence ...
Cornelissen, Joep P.
;
Lock, Andrew R.
- In:
Journal of advertising research
40
(
2000
)
5
,
pp. 7-16
Persistent link: https://www.econbiz.de/10006514510
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