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Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin - In: Journal of advertising research 51 (2011) 1, pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
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Online Persuasion: How the Written Word Drives WOM — Evidence from Consumer-Generated Product Reviews
Li, Jin; Zhan, Lingjing - In: Journal of advertising research 51 (2011) 1, pp. 239-258
Persistent link: https://www.econbiz.de/10008993745
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Friends, fans, and followers : do ads work on social networks? ; how gender and age shape receptivity
Taylor, David G.; Lewin, Jeffrey E.; Strutton, David - In: Journal of advertising research 51 (2011) 1, pp. 258-275
Persistent link: https://www.econbiz.de/10009127053