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Analyzing price premiums in international sponsorship exchange : what drives marketing costs in formula one racing?
Jensen, Jonathan A.; Cobbs, Joe B.; Albano, Benjamin; … - In: Journal of advertising research 61 (2021) 1, pp. 44-57
Persistent link: https://www.econbiz.de/10012533655
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Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A. - In: Journal of advertising research 64 (2024) 2, pp. 135-153
Persistent link: https://www.econbiz.de/10014576984
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Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A. - In: Journal of advertising research 64 (2024) 2, pp. 135-153
Persistent link: https://www.econbiz.de/10014576989