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Corporate social responsibility communication effects : a comparison between investor-owned banks and member-owned banks
Lecuyer, Charlotte; Capelli, Sonia; Sabadie, William - In: Journal of advertising research 57 (2017) 4, pp. 436-446
Persistent link: https://www.econbiz.de/10011884944
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It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline
Sharp, Byron; Wright, Malcolm; Dawes, John; Driesener, Carl - In: Journal of advertising research 52 (2012) 2, pp. 203-214
Persistent link: https://www.econbiz.de/10009998274
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It's a dirichlet world : modeling individuals' loyalties reveals how brands compete, grow, and decline
Sharp, Byron; Wright, Malcolm; Dawes, John; Driesener, Carl - In: Journal of advertising research 52 (2012) 2, pp. 203-213
Persistent link: https://www.econbiz.de/10009618397