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OBSERVATIONS - Effects of Structural and Perceptual Factors on Attitudes toward the Website
McMillan, Sally J.; Hwang, Jang-Sun; Lee, Guiohk - In: Journal of advertising research 43 (2003) 4, pp. 400-409
Persistent link: https://www.econbiz.de/10006505225
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Can advertisers overcome consumer qualms with virtual reality? : increasing operational transparency through self-guided 360-degree tours
Spielmann, Nathalie; Orth, Ulrich R. - In: Journal of advertising research 61 (2021) 2, pp. 147-163
Persistent link: https://www.econbiz.de/10012642995
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If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.; Spielmann, Nathalie; Gomez, Pierrick - In: Journal of advertising research 63 (2023) 4, pp. 402-417
Persistent link: https://www.econbiz.de/10014445904