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The power of inertia : conservatism in marketing resource allocation
Corstjens, Marcel; Umblijs, Andris; Wang, Chao - In: Journal of advertising research 51 (2011) 2, pp. 356-372
Persistent link: https://www.econbiz.de/10009267473
Cover Image
The Power of Inertia: Conservatism in Marketing Resource Allocation
Corstjens, Marcel; Umblijs, Andris; Wang, Chao - In: Journal of advertising research 51 (2011) 2, pp. 356-373
Persistent link: https://www.econbiz.de/10009187045