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The Ethical Aspects of Direct-to-Consumer Advertising of Prescription Drugs in the United Kingdom: Physician versus Consumer Views
Reast, Jon; Palihawadana, Dayananda; Shabbir, Haseeb - In: Journal of advertising research 48 (2008) 3, pp. 450-464
Persistent link: https://www.econbiz.de/10008107587
Cover Image
The ethical aspects of direct to consumer advertising of prescription drugs in the United Kingdom: physician versus consumer views
Reast, Jon; Palihawadana, Dayananda; Shabbir, Haseeb - In: Journal of advertising research 48 (2008) 3, pp. 450-464
Persistent link: https://www.econbiz.de/10003768854
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Measuring different emotions in children with a pictorial scale : a self-reported nonverbal tool measures the emotions children experience when exposed to ads
Vanhamme, Joëlle; Chiu, Chung-Kit - In: Journal of advertising research 59 (2019) 3, pp. 370-380
Persistent link: https://www.econbiz.de/10012118872