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The power of a package
Lado Cousté, Nora
;
Martos-Partal, Mercedes
;
Martínez …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 364-375
Persistent link: https://www.econbiz.de/10009663631
Saved in:
2
The Power of a Package: Product Claims Drive Purchase Decisions
Lado Cousté, Nora
;
Martos-Partal, Mercedes
; …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 364-376
Persistent link: https://www.econbiz.de/10010038398
Saved in:
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