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Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia; Russell, Dale W.; Morales, … - In: Journal of advertising research 57 (2017) 1, pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
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Consumers' responses to Facebook advertising across PCs and mobile phones : a model for assessing the drivers of approach and avoidance of Facebook ads
Lancelot Miltgen, Caroline; Cases, Anne-Sophie; … - In: Journal of advertising research 59 (2019) 4, pp. 414-432
Persistent link: https://www.econbiz.de/10012159852
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The Product Well Placed: The Relative Impact of Placement and Audience Characteristics on Placement Recall
Bressoud, Etienne; Lehu, Jean-Marc; Antonia Russell, Cristel - In: Journal of advertising research 50 (2010) 4, pp. 374-386
Persistent link: https://www.econbiz.de/10008818236
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A Managerial Investigation into the Product Placement Industry
Russell, Cristel Antonia; Belch, Michael - In: Journal of advertising research 45 (2005) 1, pp. 73-92
Persistent link: https://www.econbiz.de/10006499601
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The product well placed : the relative impact of placement and audience characteristics on placement recall
Bressoud, Etienne; Lehu, Jean-Marc; Russell, Cristel Antonia - In: Journal of advertising research 50 (2010) 4, pp. 374-385
Persistent link: https://www.econbiz.de/10008857212