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Selecting Celebrity Endorsers: The Practitioner's Perspective - How do British troopers of the industry pick celebrities? Is it enough to be beautiful or an expert?
Erdogan, B.Zafer; Baker, Michael J.; Tagg, Stephen - In: Journal of advertising research 41 (2001) 3, pp. 39-48
Persistent link: https://www.econbiz.de/10006511958