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Do price promotions help or hurt premium-product brands? : the impact of different price-promotion types on sales and brand perception
Zoellner, Felix
;
Schaefers, Tobias
- In:
Journal of advertising research
55
(
2015
)
3
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pp. 270-283
Persistent link: https://www.econbiz.de/10011397055
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Warning Flags on the Race Track: The Global Markets' Verdict on Formula One Sponsorship
Cobbs, Joe
;
Groza, Mark D
;
Pruitt, Stephen W
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 74-87
Persistent link: https://www.econbiz.de/10009962926
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