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Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.; Voorhees, Clay; Khodakarami, Farnoosh - In: Journal of advertising research 63 (2023) 3, pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
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Shockingly offensive : the deliberate use of slurs in prosocial advertising : can LGBTQIA-phobic and sexist slurs be effective for reshaping intolerant attitudes and behaviors?
Birau, Mia M.; Laloum, Diane J. G.; Arribart, Guillaume - In: Journal of advertising research 64 (2024) 4, pp. 481-500
Persistent link: https://www.econbiz.de/10015173673
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How rich-media video technology boosts branding goals : different online advertising formats drive different brand-performance metrics
Spalding, Leah; Cole, Sally; Fayer, Amy - In: Journal of advertising research 49 (2009) 3, pp. 285-292
Persistent link: https://www.econbiz.de/10003900807
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Can old media enhance new media? : how traditional advertising pays off for an Online Social Network
Pfeiffer, Markus; Zinnbauer, Markus - In: Journal of advertising research 50 (2010) 1, pp. 42-49
Persistent link: https://www.econbiz.de/10003971416
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What's up? : exploring upper and lower visual field advertising effects
Goodrich, Kendall - In: Journal of advertising research 50 (2010) 1, pp. 91-106
Persistent link: https://www.econbiz.de/10003971439
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Who owns metrics? : building a bill of rights for online advertisers
Edelman, Benjamin - In: Journal of advertising research 49 (2009) 4, pp. 401-403
Persistent link: https://www.econbiz.de/10003923951
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Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines
Colliander, Jonas; Dahlén, Micael - In: Journal of advertising research 51 (2011) 1, pp. 313-320
Persistent link: https://www.econbiz.de/10009127041
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Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin - In: Journal of advertising research 51 (2011) 1, pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
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Incremental clicks : the impact of search advertising
Chan, David X.; Yuan, Yuan; Koehler, Jim; Kumar, Deepak - In: Journal of advertising research 51 (2011) 4, pp. 643-647
Persistent link: https://www.econbiz.de/10009501937
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Consumer adoption intentions toward the internet in China : the effects of impersonal and interpersonal communication channels
Wei, Yinghong; Frankwick, Gary; Gao, Tao; Zhou, Nan - In: Journal of advertising research 51 (2011) 4, pp. 594-607
Persistent link: https://www.econbiz.de/10009501994