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The relationship between product placement and the performance of movies : can brand promotion in films help or hurt moviegoers' experience?
Song, Reo; Meyer, Jeffrey; Ha, Kyoungnam - In: Journal of advertising research 55 (2015) 3, pp. 322-338
Persistent link: https://www.econbiz.de/10011397785
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Advertising impact generalizations in a marketing mix context
Hanssens, Dominique M. - In: Journal of advertising research 49 (2009) 2, pp. 127-129
Persistent link: https://www.econbiz.de/10003860384
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Advertising Impact Generalizations in a Marketing Mix Context
Hanssens, Dominique M. - In: Journal of advertising research 49 (2009) 2, pp. 127-129
Persistent link: https://www.econbiz.de/10008273052
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The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba; Hanssens, Dominique M. - In: Journal of advertising research 64 (2024) 2, pp. 120-134
Persistent link: https://www.econbiz.de/10014576982